ABIGAIL AND SOPHIA
Trapunzel for Youtube Advertisers. Digital, Social.
We were asked transform the fairytale character Rapunzel into something modern for Youtube Advertisers. We got in touch with South London rapper, Nadia Rose and created this piece. We organised the film crew, location and producer for the track. Enjoy.
Gym Excuses - Harrison's Fund. OOH, Social.
Many people take their muscles for granted. We found that over half a billion pounds is wasted every year on unused gym memberships. That would go a long way towards funding a cure for Duchenne Muscluar Dystrophy - a disease that affects 2,500 boys in the UK.
We created a campaign that raises this issue and appeals to people to put that money to good use.
We created a campaign that raises this issue and appeals to people to put that money to good use.
UEFA Women - WePlayStrong. TV, Social.
#WePlayStrong, is designed to transform the image of women’s football across Europe and to encourage more teenage girls, aged between 13 to 17, to take up and keep playing football. We helped to keep the tone of this campaign relatable to young women in different ways ranging from soundtrack to art direction.
Nike One Legging Campaign. OOH, Social
Nike Women launched thier OneLegging in strores. We wanted to create a campaign that pushed plus sized women to the forefront to erase the narrative that suggested that they cannot be championed. The campaign stills are also featured in multiple Nike Direct strores as well as being featured on NikeTown London's shop front.
Article for The Independent
Having worked with the company to push plus-sized representation in its stores, it baffles me that someone would be so incensed by the reinforcement of the idea that weight loss is not the only goal in fitness. Sophia wrote an article for The Independent in response to Nike's crtitics.
Claystation - Art on the Underground. OOH.
I (Abigail) spent my summer hand-making tiles as a trainee for Assemble's Art on the Underground commission. I'd never worked with ceramics before but enjoyed the challenge. We made over 1000 tiles which were used to clad the exterior of a formerly derelict kiosk outside of Seven Sisters station. It's since been turned into a tiny coffee shop which is pretty cool.
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we rlly just wanna create work that is authentic without CDs breathing down our necks plz
- abigail and sophia
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